- A local business
- A community event or project
- A school department or event
- A product designed by another student
- An informational advertisement for local government
- An advertisement for a radio show or Friday World
radioadvertising.org.uk
Identify Client:
Is it a private company? Local Business? Government or Public Information Broadcast (Public service announcement)?
Are you promoting a service, a product or a brand?
What is the budget?
Client Brief:
What style: funny, serious complex, factual etc...
Who are the target audience?
who is the product/service aimed at?
What is the unique selling point (USP)??
the marketing concept that convinces consumers to switch brands - IE, what does your shampoo do that a similar one doesn't, what can you offer that another service can't.
For examples of slogans and tag lines - take a look at this database: Ad Slogans
They also have a student aimed slogan maker website: adslogans.co.uk
Development of Script:
Start with a Mind Map of initial ideas - key things that need to be included. From then you can draft a script.
Think about the timing- what you will say when, where certain sound fx may appear. Do you need to speak faster or slower.
What is the message you are trying to put across?
Is there a tag line you need to include?
You may find after discussion with the client that you need a change of emphasis or change of style to suit the actual product (service) being advertised.
Script Production:
By producing scripts with different approaches to the ideas you provide your client with options.
Your Script may need to be re-drafted several times to meet to clients needs. Once the final draft has been completed it is sent to the client for approval before production can commence.
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